FAQs

General questions

How many new patients will I get per month?

This will depend on the package you choose, the services you provide and the location of your practice. In our experience veterinary practices will notice an immediate increase in new enquiries and new patients. Practices will see a further increase after a few months once their website has become established.

I've found the right package, how do I pay you?

Our preferred method of payment is via our secure website, which accepts all major credit/debit cards. Alternative payment methods can be arranged on request.

I already have a website I'm happy with can you help me get to the top of the search engine results?

Yes. As well as designing websites, Vet123 specialise in getting websites to the top of search engines. Please see our SEO packages.

Do I have to choose the add-ons I want straight away, or can I add them at a later date?

You can add them at any time.

I've been with you for two years, can I upgrade to your Vet Two package?

Yes, please ask about our discount for our loyal customers.

What happens if I don't want to continue for whatever reason?

All our packages have no contract, allowing you to cancel at any time, without incurring any charges.

I already own two veterinary clinics, but I am not running at full capacity, will you be able to help?

Yes, Vet123 specialise in generating new business for existing veterinary practices. We can create your online presence through website development, graphic design and online marketing. Using brand management campaigns and promotion we can increase your offline presence. Our services will put you ahead of your competition.

I am interested in starting up in private practice, is it possible to try out your service?

Yes, Vet123 understand that many people would like to try out our services before choosing a package. We therefore allow therapists to try out our Vet One package free for 6 months.

If I assess a patient that I need advice on, can I ring you for help?

Vet123 is an online marketing & development service and, therefore, does not give any clinical advice.

I'd like to go into private practice but I'm worried about not getting any patients.

This is a common fear that prevents many people going into private practice. Setting up in business is never without risk, however it is very rare for a vet to struggle to find patients. Provided you don't live in a remote area, and you're willing to work hard, with our help we are confident of your success.

I signed up with you 6 months ago, but have decided to work abroad, can I sell my practice?

Vet123 allow free transfer of your account to the new owner.

Consultation, design & development FAQs

How long will it take for you to design my website?

This depends largely on the package you select. Typically Vet One package takes one/two week, Vet Two; two weeks, and Vet Three; three weeks. This process can vary depending on the specifics of your package and any changes you wish to make.

Can I write my own content for my website?

Yes. We send you our customer requirements form for you to fill in. This form provides the design team with all the information they will need to construct your site. You will be able to decide what pages you want, the content you want and select any add-ons you require. You can also suggest colour schemes, logo ideas, and any other information you think is relevant. Obviously the more information you provide, the better your website will be.

Can I include pictures of my staff and clinic?

Yes, if you have any pictures that you would like included in your site, you can send them to us. More details will be included in the customer requirements form.

I already have a logo, can I use this?

Yes you can. Existing veterinary practices usually have an established identity which would be lost if they changed their logo. We would be happy to improve or edit you current logo should you wish.

I've seen a website that I really like, would you be able to design me a similar website?

Yes, in fact we would prefer it if you did this as it allows our design team to see exactly what you like.

I don't like the colours you've used, can you change them?

Yes you can. We ask about colour schemes on the customer requirements form but during the design process you can change your mind as many times as you like.

Why do you need my personal contact details?

Our design team may wish to contact you to discuss your website.

What happens if I move house or change my contact details?

Vet123 will change these vital details for free at anytime.

I've just completed an acupuncture course, and would like to offer this service to my customers. Can you add an acupuncture page to my website?

Yes. This can be provided for free during the design process if it is within your permitted page allowance. Once the design process is complete, you will be charged an additional £30 for any extra pages. We will also make sure this page links to and from any other relevant pages.

Will you display any kind of adverts on my website?

No, Vet123 is a premium service and therefore we don't display any form of adverts.

Can I have both a .com and .co.uk domain name?

Yes. Additional domain names are available from £20 per year.

Will my website be available 24/7 every day of the year?

Yes. We will host your website on dedicated UK based web servers.

Promoting, Marketing and SEO FAQs

How long before I can expect to see results from your marketing campaign?

Vet123 have two marketing strategies; a short-term strategy that will reap immediate benefits, and a long-term strategy that will have a significant impact over time. Using these two strategies, you will see immediate results that continue to improve.

Will you do all my marketing for me?

Yes. Vet123 will carry out all your online marketing for you.

I already have a website, can Vet123 help me to promote my website?

Yes. As well as designing websites, Vet123 specialise in getting websites to the top of search engines. Please see our SEO packages.

How does search engine marketing generate more business for my practice?

The objective of search engine marketing is to drive more people to your website. Simply, the more visitors your website gets, the more likely your practice is to generate new patients.

Consider these facts:

• In 2009 there was on average 301,000 searches in the UK every month for veterinary related services.
• When looking for a vet most people now turn to searching the internet.
• The more visits your website gets from people in your area looking for a vet, the more patients you will get. It's that simple!

Millions of people in the UK are going online looking for answers to animal health problems. So your practice needs to be positioned high on the search engines to drive these people to your website where they can learn how you will solve their problems.

Do veterinary practices really get more business with search engine marketing?

Yes. The Bottom line is, if your practice is not coming up for therapy related searches in your area you are losing new patients to your competitors.

What is the difference between the SEO package and the Adwords package?

Adwords and SEO are both different marketing techniques that we use to increase the amount of new patients for your practice.

SEO package:
Our SEO package provides long term results. Vet123 will improve the volume and quality of traffic to your website from search engines via "natural" or "organic" search results. This means that over time more and more people looking for vets in your area will end up viewing your website and you will get more patients.

Adwords package:
Adwords provide immediate results for veterinary practices. Done correctly, an Adwords campaign will give your practice an immediate increase in new patients. Adwords are the ads you see in the top and right hand column of the search engine results page. Vet123 bid on "keywords" that we know your target market type in the search bar when they are looking for veterinary services or have a problem that a vet can help with. When someone clicks on your ad we pay Google a given bid amount, and the visitor will be automatically taken to your website.

SEO or Adwords?
Both are helpful and will compliment eachother if done correctly, and provide your practice with a steady stream of new patients.

Why should I SEO my website?

The reason you want to SEO your website is so that your practice comes at the top of the search engine results page when someone searches for:

• Your practice
• Keywords that relate to your practice (eg your name/practice name)
• Keywords that relate to the services you offer (acupuncture, hydrotherapy, massage)
• Keywords that relate to problems you help (eg horse training, back pain, knee pain)

Google's studies tell us that people look at the natural results first. Take a look at this heat map. The "hotter" areas are where people fix their eyes on the page. As you can see, people tend to look at the natural results region of the results page.



The cost of SEO is a fixed cost. You pay a setup and monthly fee and your costs do not increase whether one person clicks on your link or ten thousand people click on your search link.

If your website is well optimised it will show up on a large number of other websites. This has a snowball effect and your website will gather momentum and rank higher and higher for therapy related searches in your area. This will make it a very established website and difficult for other therapy practices to compete against. This will also mean that the amount of new patients generated from your website will increase month by month.

Why should I have an Adwords campaign?

Here are five reasons why you should have an Adwords campaign:

• Adwords campaigns produce immediate results.
• Your website advert will show up when someone in your location types in a broad search phrase like "animal therapy", "vet", etc.
• Specific advertising phrases can be displayed in response to a specific search phrase.
• With a well managed campaign you can almost guarantee that your ads will show up.
• You can choose to have your ads display only to people in your practice's local radius. This is a huge advantage as it will limit your financial outlay.

Why should I choose Vet123 to manage my SEO / Adwords campaign?

As with our website and marketing services, there are many great reasons why you should choose Vet123 for your search marketing needs.

• Our success is your success - We don't commit you to contract agreements therefore to keep your business we need to continue to generate new patients for your practice.
• We have a wealth of experience at marketing therapy practices and not only do we know what works, we know what works best!
• We have in-depth knowledge of the private therapy practice market and also the area of search engine marketing.
• We will save you time and money. Our services are competitively priced with other internet marketing services.
• We will make you money. Our services will increase the amount of new business your website generates.

For more reasons why you should work with Vet123 please click here.

How long does it take for the SEO package to have an impact on my website's ranking?

Your natural listing could take anywhere from 2 to 12 weeks to improve / appear. Results will continue to improve over time.

What will my ads say?

Vet123 have lots of experience in creating ads for many therapy practices and we know what ads will convert the most amount of new patients for your practice.

Why is there a monthly fee?

For our SEO packages, the fee pays for the monthly Adwords budget, our continued SEO campaign, and the management of your Adwords / SEO campaigns.

For our website packages, the fee pays for your domain name, hosting, email accounts, Adwords budget, ongoing search engine optimisation, maintenance and support.

Are there any contracts?

There are no contracts, if you are not satisfied with our service you are free to cancel anytime. We are confident that you will be happy to allow us to continue to market your practice as the new patients that we generate for you will be increasing month on month.

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